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Marketing on Social Media: Tweeting in 2014
It can be the thing of nightmares for anyone managing a social media account: your Twitter activity has screeched to a halt. After a few minutes of panic, you have come to realize that it’s all your...
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The Rules of Engagement: How Social Media Has Changed the Landscape
Brand awareness and loyalty are critical pieces to the marketing puzzle for every small business. Consistent efforts to engage can result in lead generation, customer retention and long-term growth....
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Is This the Future of Social Media?
I’m an advocate for social media and in particular enterprise social. However, it seems to me that although social media and enterprise social offer a huge number of benefits, there is an inherent...
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6 Facebook Marketing Tips for Managing Your Facebook Page
Wondering what works and what doesn’t for your Facebook page?Or are you overwhelmed with all of the Facebook tactics you read about?No matter how long you’ve had a Facebook page, it’s good to review...
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LinkedIn, the dinosaur of the social networking world is anything but archaic
Five smart and simple to implement ways to maximize Linkedin are sometimes overlooked. Check the list below to be sure you haven’t missed out on the opportunity Linkedin offers.I was first introduced...
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9 Ways to Improve Your Social Media in 2014 with the new Buffer for Business
Buffer has been around for a while now, as a great tool to publish updates to social media, which I enjoy using frequently on my Twitter account. Recently, the Buffer team announced Buffer for...
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Top 10 Social Media Blog Finalists 2014: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.Finalists: Top 10 Social Media Blogs 2014We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the...
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6 Simple Photo Tools for Creating Social Media Visuals
Are you including images in your social media content?Looking for easy-to-use tools to help you create images for your content strategy?If the idea of using Photoshop makes your head spin or hiring a...
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Relationship Marketing: How to Build Meaningful Connections that Lead to...
Do you want to develop relationships that will lead to business?Are you wondering how you can use social media to build valuable connections?To learn about the importance of relationships in business,...
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Why businesses should be on social media
The social media world can be a daunting place. It's a world that is growing rapidly, with new features, platforms and apps appearing all the time. Whether for personal or for business use, it's hard...
View ArticleHow to Increase Your Social Media Following by Over 700%
Are you looking for creative ways to grow your social media following?Are you dealing with limited resources?Then you’ll want to study what Microsoft Dynamics did.How is a giant like Microsoft the same...
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5 Ways to Make Shareable Images That Drive Traffic
Are you sharing compelling images across social networks?Do you want more engagement and traffic from your efforts?If you’re not regularly sharing images that resonate with your audience, you’re...
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Improve Customer Experience? Increase Sales!
Businesses spend a lot of time and money romancing their prospects, hoping to make a sale.They build new websites, spend money creating and running ads and hire people to do countless other marketing...
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5 Ways to Increase Your Brand’s Exposure on Social Media
Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect...
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Social Startups: Pie Is Your Company’s Social Pinboard
“People in ad agencies are exposed to an incredible amount of information every day, from videos to articles and infographics to everything else,” says Pieter Walraven, co-founder and chief product...
View Article5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not...
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The New Facebook Ad Campaign Structure: Here is What You Need to Know
Last week, Facebook announced the redesign and launch of a new structure for its advertising campaigns. This new structure is scheduled to start rolling out tomorrow (March 4) to all ad platforms,...
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Would You Rather be Social or Interesting?
The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we...
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Has social media created the 'dual individual'?
Social media is a place for the self-obsessed at times. You can scroll down an Instagram feed and see many selfies taken at different angles and topped off with an array of filters. Some people...
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Children need ‘true grit’ to be able to cope with social media
A leading headmaster has stated that children are being made to feel like the “inadequate stars of a second-rate biopic”. This comes after the increasing level of personal scrutiny aimed at youngsters...
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